2/15/2024 0 Comments Betty boop original cartoonFor a while, the studio prospered, but by 1920 the company had started to run in the red. In 1916, Bray hired the Fleischer brothers, Max (pictured above), Dave, and Lou, Jewish immigrants from what would today be considered a part of Poland. During World War I, Bray was the biggest name in animation in the United States, attracting talented artists who wanted to get in on the ground floor in this new, emerging art form. It was in this year that an artist named John Randolph Bray decided to start his own animation company, Bray Studios. Motion pictures were still a very new technology, and animation was an even newer application of the technology that was just starting to wow audiences. Our story begins all the way back in 1913. ![]() The Creation (and Creators) of Betty Boop The story of Betty Boop is a story about what can happen when entertainment, business, intellectual property law, and decades of history intersect. What I found took me down a rabbit hole I have been investigating for months in my spare time. So, I did what anyone would do, a quick Google search. One day, I saw a Betty Boop poster for sale and wondered about who the iconic cartoon character’s owner was. ![]() It’s a deceptively simple question with a not-at-all simple answer. Yet there is one cartoon character who has a major presence in popular culture, whose likeness is plastered on all kinds of merchandise from coffee mugs to T-shirts to soap dispensers that doesn’t immediately call a company to mind. These iconic cartoon stars are, of course, also the main mascots of the companies that created them.
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